With Hoka and Foot Locker backing out of the largest high school cross country event in the United States, Brooks Running and Fleet Feet moved quickly to continue the tradition of this amazing series of events. In a matter of days, I was tasked with creating a suite of logos, a set of brand guidelines and illustrations, and all of the event graphics for races in the West, South, Northeast, and Midwest along with the final Nationals event in Balboa Park, CA. The event was a huge success and more fans showed up than they have in 10+ years.